The article examines the difference between economic science and cultural studies from a critical point of view, using examples of describing mass culture. Economists are more active in the study of mass culture than cultural scientists. Thus, in the context of the study of mass culture, most of the article is analyzed from the point of view of the positivist orientation of the Frankfurt school of socio-philosophy. In this article, we see that the globalization of mass culture affects not only culture, but also social groups, economic relations, political movements, and religious beliefs. The main part of the article contains examples based on such types of pop culture as: movies, TV series, advertising, and sports. It is also clear that pop culture, which was widely studied by representatives of the Frankfurt school in the 1960’s and 1970’s, has become the main tool of the economy. We see that the merging of economic relations and culture in one environment can become the basis for replacing the science called cultural studies with the science called cultural research. The main purpose of the article is to provide students in the field of cultural studies and sociology with an opportunity to analyze global cultures and their influence on their daily life in the process of extensive teaching and research of positivist and neo-positivist theories.

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