This article is intended to comprehensively consider the concept of national specificity from a cognitive, linguocultural and discourse perspective within the framework of the anthropocentric paradigm in modern linguistics.

The main goal of the study is to determine how national worldview, collective consciousness and cultural codes are reflected in language through the interaction of language and culture. The article describes language not only as a structural system, but also as a phenomenon closely related to human nature, historical and cultural experience and the social environment. In the study of national specificity, the concept of «concept» is taken as the main theoretical support, and its multi-layered structure (core, peripheral and associative layers) is analyzed. The linguistic representation of national values is comparatively considered on the basis of proverbs, phraseological units and political discourse models in Kazakh, Russian and English.

The results of the study show that national specificity is established in linguistic consciousness through concepts and is expressed in discourse in specific communicative situations. It is concluded that the anthropocentric approach in linguistics allows us to recognize the unity of language and humanity, and to deeply understand national specificity.

SADIROVA K.K.

Doctor of philological sciences, professor, K. Zhubanov Aktobe regional university, Аktobe, Kazakhstan

E-mail: kulzat.sadirova.70@mail.ru, https://orcid.org/0000-0001-6092-8191

NAURYZBAIKYZY G.

Master, lecturer, K. Zhubanov Aktobe regional university, Аktobe, Kazakhstan.

E-mail: nauryzbaikyzy.kz@gmail.com, https://orcid.org/0000-0001-9272-8952

SHAIKHISLAMOVA Z.F.

Candidate of philological sciences, associate professor, Education development institut, Ufa, Bashkortostan, Russian Federation.

E-mail: zubarzhas@yandex.ru, https://orcid.org/0009-0002-7913-7319

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anthropocentric paradigm, national specificity, concept, cognitive linguistics, linguocultural studies, discourse, linguistic consciousness