Modern companies operating in a complex socio-economic environment are developing various
technologies to ensure their effectiveness in a market economy. It is known that the development of any enterprise takes place through the development of a new one. The main ones are, first of all, the search and collection of information necessary for a competitive environment. Therefore, for companies, the definition of modern methods of collecting marketing information is one of the main priorities. The effective functioning of enterprises and making the right decisions in them will directly depend, first of all, on the quality of analyses and research, rapid collection, therefore, it is very important to choose effective and rational methods when conducting research. This scientific article examines the types of new methods used in marketing research. The scientific work analyzes and describes the most popular modern methods of marketing research, such as research in online communities, research on social networks, and big data analysis.

ZH.K. BASSHIEVA

Candidate of Economic Sciences, Associate Professor, K. Zhubanov Aktobe Regional University 

e-mail: Basshieva1973@mail.ru

https://orcid.org/0000-0002-7975-8791

O.M. KALIEVA

Professor, Doctor of Economics, Orenburg State University, Orenburg, Russia

е-mail: kom34@rambler.ru https://orcid.org/0000-0001-9577-4073

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marketing, marketing research, marketing information, information collection methods, online community, social network tools, analysis of large information