The article examines the semiotic analysis of the non-verbal meaning of advertising Coca-Cola
products. This article focuses on the three main components of Coca-Cola ads, which include kinetic messages divided
into three parts: facial messages, motion messages, and postural messages. The research method provided a qualitative
description with a method of data analysis using the semiotic analysis of Charles Sander Pierce. Research has shown
that Coca-Cola advertising is not verbal and has its own meaning. Coca-Cola ads try to convey their message through
non-verbal communication signs, as well as social messages that try to tell the audience about the features of their
products. The analysis of this ad allows you to understand the meaning of communication in advertising, and the
audience can understand some of the non-verbal signs in advertising and summarize the positive messages that
advertisers want to convey to the audience.