In the scientific article, the authors reveal the concept of educational culture and the influence of the
moral character of a teacher on increasing the motivation of learning, as well as the problem of enhancing the motivation
for educational activity of students, where an important element of activity is educational and the motive is considered in
detail. Motivation includes such types of incentives that stimulate a person to activity, such as needs and interests.
Incentive to action by a certain motive is designated as motivation – it is a process that regulates, directs action to achieve
target states special for a given motive and supporting this orientation. Taking into account that any activity proceeds
more efficiently and yields high-quality results, if at the same time the personality has strong, bright, deep motives that
cause the desire to act actively, with full dedication of strength, to overcome inevitable difficulties, persistently moving
towards the intended goal, the authors emphasize for the role of a motivational component, which contributes to an
increase in the level of the educational culture of the future teacher. In the scientific article, the authors present indicators
of motivation for learning, such as value attitudes towards future professional activity; interest in the teaching profession;
sustainability of professional intentions; system of value orientations and the need for self-improvement.