The article analyzes in detail the specifics of "platform" business models that are widely used in the era of digital business transformation, and also offers a comparison mechanism with traditional business models. In a number of industries, it is shown that platform business models are rapidly replacing traditional models, using the latest scientific achievements. Changes in business models are considered on the example of e-commerce. It is noted that modern technologies and the virtual environment are changing the trading business model in all its components. In addition, the article discusses the deep penetration of platform business models into the market, which effectively establish business, trade, supply, supply, production, sale of goods by producers and service providers, and is relevant in the context
of globalization. For the successful implementation of the digital platform, it is necessary that every interested party (consumers, manufacturers, distributors) actively works with enthusiasm. It is obvious that business entities will continue to exist in the market only if participants in the work on the digital platform, whether it is financial or business interests, come to a common solution. It is very important to implement comprehensive strategies so that business and the social sphere are ready to implement digital technologies. These main conclusions are widely covered in the article.

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