The article is devoted to a comprehensive analysis of Kazakh tribal generic names as linguistic, cultural and semiotic signs reflecting the archetypal thinking, historical memory and traditional worldview of the Kazakh people. Generic names are considered not only as elements of a social and genealogical structure, but also as stable cultural codes in which ancient symbolic and mythological representations are fixed. The purpose of the study is to identify the archetypal and symbolic foundations of Kazakh tribal names, as well as to determine the role of language as a universal means of preserving and transmitting cultural information.

The research material was Kazakh tribal generic names and their corresponding generic signs (tamgi), recorded in genealogical, ethnographic and linguistic sources. The methodological basis of the work consists of semiotic, etymological, archetypal and linguocultural methods of analysis, which allow us to consider tribal/clan generic names in the unity of their linguistic form, meaning and cultural content.

As a result of the research, it was found that clan generic names are stable linguistic signs formed on the basis of ancient archetypes (heroism, purity, family, space, totemic images) and functioning as important elements of national cultural memory. It is shown that attributive word-formation models contribute to the consolidation of symbolic meanings in linguistic consciousness and ensure their intergenerational translation.

BAYADILOVA-ALTYBAYEVA A.B.

Master of arts in humanities, lecturer, foreign languages faculty, department of english and german languages, K.Zhubanov Aktobe regional university, Aktobe, Kazakhstan

E-mail: ba_ainura85@mail.ru, https://orcid.org/0000-0002-8594-3192

SAKHIPOVA G.K.

PhD, senior lecturer, foreign languages faculty, department of english and german languages, K.Zhubanov Aktobe regional university, Aktobe, Kazakhstan

E-mail: sakhipova_2014@mail.ru, https://orcid.org/0009-0003-4346-6951

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Clan generic names, tribal signs, symbols, semiotics, archetype, linguoculturology, cultural code