The article examines the needs of industrial enterprises in the West Kazakhstan region for updated workwear. The analysis of the features and types of workwear currently operating at manufacturing enterprises in the western regions has been carried out. Taking into account the requirements for workwear, attention was paid to the tasks performed during its manufacture. The importance of determining the total volume and purchases in the workwear market depending on consumption by various manufacturing industries in the Aktobe region. Analysis of the workwear market in Aktobe and Western Kazakhstan, including Atyrau, Mangystau and West Kazakhstan regions. Identification of the main manufacturers and suppliers of work clothes in the region. Analysis of their market share, the range of local manufacturers or international brands, pricing policy, as well as specifics. Determining which companies work directly with corporate clients and which ones work through distributors or retailers. Currently, according to a global trend, there is a growing demand for environmentally friendly and safe materials that pollute the environment less during recycling. Even in production conditions, the creation of lightweight, comfortable and at the same time high-strength materials remains relevant. There is a growing interest in antibacterial fabrics and clothing with a cooling system or heat exchanger for hot and cool climates. Due to the climatic features of the western regions, it is necessary to introduce new changes in the manufacture of workwear.

TANIRBERGENOVA S.K.

candidate of pedagogical sciences, senior lecturer, Aktobe Regional University named after K.Zhubanov, Aktobe, Kazakhstan.

E-mail: Kalievna_62@mail.ru, https://orcid.org/0009-0009-2184-9648

TILEUZHANOVA R.A.

master's degree, senior lecturer, Aktobe Regional University named after K.Zhubanov, Aktobe, Kazakhstan.

E-mail: rugaida88@mail.ru, https://orcid.org/0009-0001-4703-2056

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