In recent years, innovative approaches have been actively introduced in the field of education, aimed at enhancing students’ interest in learning. One of the most widely discussed methods is gamification, which involves integrating game elements (achievement badges, point-based systems, levels, leaderboards, etc.) into pedagogical practice. This approach is believed to boost learners’ motivation, foster their cognitive engagement, and improve the quality of material comprehension. This review article provides an in-depth examination of the role and significance of gamification in the educational process. Drawing upon domestic and international research, the authors assess the effects of gamification on learning motivation, academic performance, and the development of practical skills. Additionally, the paper explores the major barriers and limitations to implementing gamification, such as the degree of instructor preparedness, the availability of technological infrastructure, and the need for alignment with curricular requirements. Possible solutions for overcoming these challenges are also proposed. The findings indicate that gamification holds considerable potential for future development, particularly through the use of VR/AR technologies and artificial intelligence tools, thereby enhancing the overall effectiveness of the learning process. Moreover, the adoption of adaptive systems that account for each learner’s specific needs can amplify the positive impact of game elements, leading to more personalized and effective educational outcomes.

BAIBAKTINA A.T.

Candidate of Pedagogical Sciences, Associate Professor, K. Zhubanov Aktobe Regional University, Aktobe, Kazakhstan.

Е-mail: Aksaule67@mail.ru, https://orcid.org/0000-0001-7872-1252

KUANYSH D.A.

Master’s Student, K. Zhubanov Aktobe Regional University, Aktobe, Kazakhstan.

Е-mail: ketsvill.00@gmail.com, https://orcid.org/0009-0001-1857-6169

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gamification, game elements, cognitive engagement, motivation, academic performance, practical skills, digital technologies