This article examines the transformation of the modern educational process and the importance of students' emotional intelligence (EQ). In the educational process, it has become crucial to increase students' mobility, form individual learning trajectories, and develop the ability to adapt to educational conditions. In this context, special attention is given to the role of emotional intelligence in both academic and professional life. The need to develop emotional intelligence helps students cope with stressful situations, improve relationships, and adapt to their professional environments. The article analyzes various theories and models related to recognizing, understanding, and managing emotions. It discusses the conclusions of D. Goleman, P. Salovey and D. Mayer, R. Bar-On, and D. V. Lusina regarding the components of emotional intelligence and its significance in human life. Emotional intelligence is based on skills such as self-control of emotions, empathy, effective communication with others, and the ability to manage stress. The study identified the level of emotional intelligence among university students. The results showed that students' emotional intelligence is generally at an average level, but their ability to understand and control their own emotions was found to be low. Based on these findings, the development of specialized programs and training for students is suggested, including art therapy methods to enhance emotional intelligence.

KUANZHANOVA K.T.

PhD, Associate Professor, Aktobe Regional University named after K. Zhubanova, Aktobe, Kazakhstan

E-mail: kkt-87@mail.ru, https://orcid.org/0000-0003-4269-6838

SMAILOVA G.S.

senior lecturer, Arkalyk Pedagogical Institute named after I.Altynsarin, Arkalyk, Kazakhstan

E-mail: guldana-s@mail.ru, https://orcid.org/0009-0004-9576-4157

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