The theoretical significance of personal non-property rights of citizens, such as honor, dignity and business reputation, is considered. It is noted that in the civil legislation of the Republic of Kazakhstan, a special role is given to the elements and components of all three rights. In the practice of many countries, civil law relations in our society have begun to pay more attention to the rights and freedoms of citizens, the creation of a democratic, secular and legal state associated with a progressive level of consciousness. At the same time, the fact that it is possible to insure the honor, dignity and business reputation of citizens is relevant, and, of course, it will be very convenient in the event of pressure on the non-property rights of citizens. Allows you to expand the boundaries of theoretical knowledge in the civil legislation of a state territorial unit regarding personal non-property conflicts of citizens and organizations concerning honor, dignity and legal protection of business reputation. Elements of such components as honor and business reputation are of great importance in the theoretical space of studying personal non-property qualities of the individual, since they are integral components of such components. The involvement of specialists of a special psychological profile in the civil legal process on personal non-property rights would be a call to protect the honor, dignity and business reputation of citizens. In this regard, we understand the importance of involving professional psychologists in the civil law process.