Modern digital technologies are transforming all areas of industries, in particular the oil and gas industry. To maximize the myriad benefits of digital transformation, it is important that companies commit to upgrading legacy systems and integrating new technologies.

Digital transformation has the potential to significantly affect the oil and gas industry, as well as many other industries. Oil and gas exploration and production, which uses advanced technologies such as touch sensors, automation, and big data analysis, can lead to increased efficiency and profitability of drilling and production operations. In addition, companies taking advantage of automated tools can optimize their supply chains. The use of advanced analytics and data visualization tools can also be used to optimize the performance of refineries and petrochemical plants, as well as to improve monitoring and control of the entire finished product chain and its value.

The purpose of the article is to identify key trends in the use of digital technologies, as well as identify promising areas for their implementation in the oil and gas industry. It is shown that the digital transformation of oil and gas sector enterprises is the main development trend, as it provides opportunities to increase efficiency, reduce costs, ensure the safety and sustainability of enterprises. It was concluded that the capital-intensive and risky characteristics of the oil and gas industry require a special approach to the introduction of new digital technologies, since companies in this sector must have a complete understanding of the expected effect of innovation in order to make an informed decision on implementation.

KOSMBAYEVA G.T.

Senior lecturer, Aktobe Regional University named after K.Zhubanov, Aktobe, Kazakhstan.

Е-mail: gulzhank_67@mail.ru, https://orcid.org/0000-0001-5797-9676

KAINENOVA T.S.

Master of Technical Sciences, Senior Lecturer, Aktobe Regional University named after K.Zhubanov, Aktobe, Kazakhstan.

Е-mail: kaynenova83@mail.ru, https://orcid.org/0000-0001-8750-5703

YESSANOVA I.A.

Master of Technical Sciences, Senior Lecturer, Aktobe Regional University named after K.Zhubanov, Aktobe, Kazakhstan. 

Е-mail: Indira_17_92@mail.ru, https://orcid.org/0009-0006-7917-6480

OTARBAYEVA A.T.

Master of Technical Sciences, Senior Lecturer, Aktobe Regional University named after K.Zhubanov, Aktobe, Kazakhstan.

Е-mail: ainaerlan1984@mail.ru, https://orcid.org/0009-0005-3655-6662

1. The IEA Oil Market Report. URL: https://www.iea.org/reports/oil-market-report-april-2023.
2. Zhang, D., Problems and prospects of the oil and gas industry development // Progressive Economy 2022. No. 11. pp. 18-29.
3. The University of World Economy and Diplomacy Institute for Advanced International Studies
4. From bytes to barrels. The digital transformation in upstream oil and gas. URL:https://www.deloitte.com/content/dam/assets-shared /legacy/ docs/ industry/energy-resources-industrials/2022/gx-online-from- bytes-to-barrels.
5. pdf.
6. Gorbov I.A., Gavrilyuk E.S. Investigation of the drivers of digital transformation of the oil and gas industry// Scientific Journal of the National Research University of ITMO. Series: Economics and Environmental Management. 2022. No. 2. pp. 49-62.
7. Malykh O.E., Khodakovskaya Yu.V. The impact of digital technologies on the capitalization of the oil and gas business//USNTU Bulletin.Science, education, economics. Series: Economics. 2020. No. 4 (34). pp. 66-71.
8. Molchanov A.M. Digital transformation in the business models of oil companies: practice, trends and prospects // Current research. 2022. No. 45 (124). pp. 102-105.
9. Fernandez - Vidal J., Gonzalez R., Gasco J., Llopis J. Digitaliz ation and corporate transformation: The case of European oil & gas firms // Technological Forecasting and Social Change. 2022. № 174. P. 1–19.

digital transformation, oil and gas complex, innovation drivers, digital technologies, transformation factors, innovative development