Printed media, transformed into advertising, is present in every sector of the economy. Everyone interacts with advertising, either by ordering it or directly consuming it. Therefore, modern printing is a significant industry, responsible for reproducing printed materials, as well as publishing books and magazines, newspapers, labels, and packaging. However, the rapid development of digital technologies and the improvement of visual information dissemination processes are currently challenging the relevance and effectiveness of printed media.

In the article analysis presented share of the global printing market, volumes of printed products by printing methods for 2025.Under consideration Forecasts for the development of the global printing market by segment by type, deployment method, organization size, industry vertical, and distribution channel type. Presented Forecasts for the development of the printing services market by region: USA, China, Japan, Europe, United Kingdom, Germany, Asia-Pacific region. The digital printing market growth forecasts by technology for 2020–2035 are presented market volumes of wide-format printers 2024–2029.

Attention is paid to forecast data on the volume of the digital printing market, the growth of the digital printing market by technology for 2020–2035, market volumes for wide-format printers 2024–2029 printing ink market, etc. technological trends: flexibility, digitalization, and environmental friendliness. The identified trends in the printing services market, based on forecasting its development, are of practical importance for printing market participants, for planning, developing business strategies, and improving business processes.

ADILCHAEV R.T.

PhD, professor, Karakalpak state university named by Berdakh, Nukus, Uzbekistan

E-mail: rustemadilchaev@gmail.com, https://orsid.org/0000-0001-7598-6298

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